WOMEN SPEARHEAD HOME BUYING IN A POST-COVID WORLD
10th Mar 2021
WOMEN PREFER BUYING AS END USERS
Women have always been a core decision maker in the home buying realm. More than anyone in the family, they have always had a clear understanding of what a home meant to them. For men, buying a home had multiple benefits - investment, status, passive income, diversification et al. For women, a safe, secure place for the family was always first priority. Even today, 82% of women want to buy a home for personal use, while 18% are looking at it as a viable investment option. 34% of the men consider real estate for investment.